MAAB VALLEY FOUNDATION (MVF) aims to transform rural Kashmir into a hub of eco-friendly agrotourism, blending organic farming, cultural heritage, and eco-conscious hospitality. Through this initiative, MVF envisions a platform where farmers, tourists, and entrepreneurs come together to experience and promote sustainable rural living. Agrotourism under MVF is not just travel — it is a movement for rural empowerment, where every visitor contributes to the growth of local farmers, youth, and communities.
Convert traditional farms into earning destinations through homestays, farm tours, and organic product sales.
Showcase MAAB VALLEY's organic farms, hydroponic units, and polyhouses as live models for sustainable agriculture.
Create jobs for rural youth and women in hospitality, farming, crafts, and tourism services.
Promote eco-friendly practices such as waste management, renewable energy, and resource conservation.
Highlight the local art, music, and food of Kashmir’s villages for authentic experiences.
Tourists engage in sowing, harvesting, and local cooking experiences.
Eco-friendly huts and cottages built on village farms for authentic rural stays.
Display of polyhouse, hydroponics, rooftop gardens, and vertical farming.
Youth training in farm management, hospitality, and marketing.
Promote and Selling MAAB VALLEY organic products and local crafts.
Revenue sharing model with local farmers and women’s groups.
To make Kashmir a leading agrotourism destination in North India by connecting agriculture, environment, and tourism — creating income, awareness, and opportunities for rural people.